Turn average sales reps into top performers, and eliminate 2 hours of "manual work" from their day so they ONLY focus on sales, by automatically sending them prospect-specific insights pre-call.
Evolve Edge is Continuous Revenue Improvement built from nearly 30 years of enterprise tech sales and demand generation experience. It automatically researches every prospect and delivers a Game Day Brief before every sales call.
Finance Lead
Alex Morgan
Budget authority · confirmed
3 signals this week
Game Day Brief
REF: EDGE-294-XB · Generated 2m ago
Sarah Jenkins
VP Infrastructure · NorthWinData
30-Second Game Plan
- Open with their 14% Q3 infra-efficiency goal.
- Bridge to their recent migration off Datadog.
One question to ask
"How is the new SOC2 roadmap affecting your Q4 deployment velocity?"
Live Signal
CloudScale just posted 14 new DevOps roles in Austin.
You spend the budget on leads, but your sales reps can't close enough.
You drive qualified leads with CIOs, CISOs, and IT Directors. But when those leads hit your sales floor, not enough convert to justify the budget you spent... and you're the one in the hot seat, forced to justify a pipeline you don't control once your reps get on the phone.
BUDGET SPEND
$250K
Qualified leads booked
Pipeline closed
Not enough
Leadership wants answers
Same leads. Different outcomes.
Why your top closer wins and your average rep loses
Researched the prospect's company and recent moves
Understands the industry challenges they face
Knows the person — background, priorities, personal wins
Walks in armed to build instant rapport
Result
A conversation that converts
No preparation. Joins the call cold.
Falls back on the deck because it's all there is
Prospect feels sold to instead of understood
Doing their best with nothing to work from
Result
A meeting that goes nowhere. Burned budget. You take the blame
The gap between your average performers and your top closers isn't talent. It's preparation.
The Solution
Give every rep the ammunition your top closer already has
Evolve Edge is Continuous Revenue Improvement that automatically researches every prospect and generates a custom pre-call brief before every single meeting, the deepest preparation your top performers do instinctively, delivered to your entire team.
KNOW THE ROOM
Your reps know who they're talking to before they say hello
Edge profiles every stakeholder on the call — their role, what they're on the hook for, and what matters to them. Your reps open with something relevant to that person's world, not a generic introduction, and rapport gets built in the first two minutes instead of the last five.
30-second game plan
Congrats on the $4M raise and the backend hire — huge signal you're scaling fast.
Show how vendors in healthcare AI reduce deployment friction from 3 to under 1 sprint.
As you grow the backend team across regions, what's your biggest bottleneck right now?
Shane leans into compliance/security pain — likely CTO or co-founder trigger.
KNOW THE BUSINESS
Your reps walk in already knowing what matters
Edge researches the prospect's company, recent moves, industry pressures, and pain points, then turns it into a brief your rep can actually use. They get discovery questions written for this specific company instead of the same list they've asked a hundred times, plus the funding news, partnerships, and competitive context that makes them credible in the room.
Who you're meeting
Sarah Jenkins
Co-founder · Early Technical Ops Lead
Decision makerSarah likely owns vendor selection and GTM infrastructure. Loaded with efficiency and risk instincts.
On the hook for
3 goalsKNOW WHERE TO SPEND YOUR TIME
Your reps focus on hot opportunities, not tire kickers
Edge scores every lead on seller-to-buyer fit, buying signals, budget authority, and competitive context. Your reps know immediately if this prospect is a real opportunity or just kicking tires. They focus their time on the hot leads, not the maybes.
Smart questions to ask
- 1
With a globally distributed engineering team, what's your biggest friction point?
- 2
How are you managing HIPAA-grade data security today?
- 3
What's your hiring timeline for engineering and what does your tech stack look like?
- 4
How is the national physician-recruiting partnership affecting your roadmap?
- 5
What would reducing deployment cycles by 40% be worth to you?
How it works
Three steps, before every important call
Tell Edge who you're meeting
Company name and website, plus the contact's name and LinkedIn if you have it. The more you share, the sharper the brief.
Edge does the digging
It checks the fit against your ICP and pulls outside signals such as funding news, leadership changes, industry pressure.
Your 30-minute agenda
- 0:00 – 2:00
Warm open
Reference the $4M raise and the backend hire
- 2:00 – 8:00
Discovery
Dig into GTM: how they reach healthcare buyers today
- 8:00 – 16:00
Show the fit
Position as reverse marketplace of pre-qualified buyers
- 16:00 – 20:00
Prove value
Show intent-parsing on real buyer conversations
- 20:00 – 25:00
Objections
Hand-hold on healthcare-specific buyer intent
- 25:00 – 30:00
Next steps
Trial access for 30 days to test outbound intent
Walk in with a plan
A 30-second game plan, a read on the person across the table, and the complex details a kick-in-the-what-is worth bringing. Plus a recommended meeting structure and agenda — the same way your best rep runs the call, so every rep runs it that way too.
Rolling this out to a team?
Talk to us about a deployment.
FAQ
Questions before you book a call
Your top closer spends 15–30 minutes prepping for every call. Most reps can't (not won't) do that prep across a full calendar. Edge delivers the same depth of preparation before every meeting, in minutes.. including company research, stakeholder profiles, industry signals, discovery questions... in under 2 minutes, so every rep walks in as prepared as your best one.
Give every rep an unfair advantage
See a live Game Day Brief built for your team, from a real prospect on your calendar this week.